音乐 NFT 独立音乐产业可重塑——具体方法如下

摘要：IntroducingdynamicDataNFTsItheumProtocol,anomni-chaindataownershipinfrastructurelayer,aimstoovercometheselimitationsbyallowingmusicianstodevelopandupdatetheircontentthroughitsMusicDataNFTtechnology...

独立音乐人在获得认可和财务稳定的过程中面临着许多挑战，这些挑战通常源于 Spotify、Apple Music 和 SoundCloud 等 Web2 平台的中心化性质。虽然这些平台最初提供了有希望的曝光途径，但现实却不尽如人意，使得艺术家们难以在版税和对其作品的控制方面获得公平的补偿。

问题在于流媒体服务分配收入的方式：艺术家本人获得的收入微乎其微，唱片公司通常会为他们的作品争取比独立音乐家更高的报酬。Spotify 报告的每次流媒体支出进一步体现了这种差异，到 2024 年，支出将降至 0.003 美元至 0.005 美元的微不足道的范围内。

雪上加霜的是，Spotify 最近的政策变化给独立艺术家的道路设置了另一个障碍。到 2024 年，该平台将停止对一年内播放量少于 1,000 条的曲目收取版税。虽然技术细节表明这些曲目仍将产生版税，但资金将向上输送，通常有利于更大的艺术家。这个 1,000 条溪流的悬崖为试图突破并建立粉丝群的独立音乐家造成了重大障碍。

您在 Spotify Wrapped 中找不到的一项统计数据是，艺术家在该平台上的所有聆听活动获得了多少报酬。

2023 年，每条流媒体的最高限额为 0.003 美元。到 2024 年，Spotify 将停止为平台上 2/3 的曲目支付任何费用。pic.twitter.com/OCMHsHNce5
- 音乐家和联合工人联合会 (@UMAW_) 2023 年 11 月 29 日

独立艺术家面临的另一个主要挑战是建立忠实的粉丝群。当前的市场已经饱和，无数独立艺术家都在争夺关注度。建立个人品牌并有效利用社交媒体平台可以帮助独立音乐家与观众建立联系并培养粉丝群，但要做大需要时间、金钱和精力。

NFT 如何帮助音乐家

这就是Web3，特别是不可替代代币（NFT）作为一种解决方案的出现，有可能改变独立音乐行业。音乐 NFT 允许艺术家直接向粉丝出售歌曲、专辑或独家数字内容。NFT 方法绕过了唱片公司和流媒体平台等中介机构，使艺术家能够从其作品产生的收入中获得更大份额。与流媒体的收入基于不可预测的播放次数不同，NFT提供了更透明、更直接的收入流的潜力。

Music NFTs also act as a bridge between artists and their fans, fostering a sense of community and ownership. By owning an NFT, fans actively support the artist and gain access to various benefits like early access to new songs or exclusive behind-the-scenes content.

The limitations of current music NFTs

While music NFTs already exist on several blockchains, they can only represent one digital asset, such as a single song. This restriction is highly inflexible, as musicians typically work with multiple songs packaged as an album or playlist.

The current music NFTs are permanently static, lacking the capacity for updates or changes. Musicians desire the ability to evolve and modify their music and copyright terms over time, enhancing fan engagement by offering a continuous stream of fresh content.

Although music NFTs hold great promise for fostering deeper connections with fan bases, this potential hinges on one critical factor — the ability to update the information embedded in the NFT itself.

Introducing dynamic Data NFTs

Itheum Protocol, an omni-chain data ownership infrastructure layer , aims to overcome these limitations by allowing musicians to develop and update their content through its Music Data NFT technology.

At the heart of the Itheum Protocol lies Data NFT technology, which allows musicians to transform static or dynamic data assets into NFTs. These NFTs function as transferable licenses, granting ownership and control over sharing or trading access rights to the data. Data NFTs empower creators to tokenize their data, similar to other NFT assets, but with the added flexibility of managing access rights.

Unlike traditional NFTs that represent static assets, Music Data NFTs can be updated by artists, allowing for evolving content. This dynamic capability has the potential to enhance fan engagement, offering features like unlocking additional content upon interaction. Moreover, Music Data NFTs give artists greater control over distribution and royalty structures.

Verified fans who own Data NFTs can also establish direct communication with artists, creating access opportunities for exclusive content such as unreleased music or merchandise. This connection could strengthen the bond between musicians and their fanbase.

Cointelegraph Accelerator participant Itheum envisions Music Data NFTs operating seamlessly across various blockchains. The envisioned interoperability enables artists to access diverse NFT ecosystems, potentially building fanbases and extending their exposure to a broader audience across various blockchain communities.

Key features of Data NFTs. Source: Itheum Protocol